FILM AND VIDEO PRODUCTION HOW TO

Be sure to include what success looks like-how you will achieve a positive ROI for this video. It should cover your video objectives, target audience, core message, budget and deadline. Write a video production briefĪ production brief is a summary of the information you’ve compiled so far and should serve as a guide throughout the production process to keep everyone on track. This will ensure you stay on budget and that your video has the best chance of delivering a positive ROI well into the future. Instead, the aim is to have a clear framework you can refer to that empowers you to make videos in a sustainable way. You shouldn’t feel too much pressure to get it right on the first go. While a good strategy is critical to the success of your video, your video strategy will evolve over time.

FILM AND VIDEO PRODUCTION HOW TO

How will you stay within your budget and deadline? How will this content be used and repurposed to maximize its return on investment (ROI)? Take a look at this article on how to build a video strategy to learn more. In this phase, you need to think about the logistics around how your video will be produced. Build a video strategy by Promo DesignerĪ video strategy is critical for injecting each decision you make with a long-term view. Is it to click on a link, purchase your product or simply subscribe to your YouTube channel? What is the direct next step you expect them to take after watching your video? Once you’ve got that, figure out what your audience needs to see in your video in order to take that action. Think about what your audience should want to do after watching your video and work backwards from there. Now that you know who you’re making this video for it’s time to reflect on that data, combine it with your objectives and come up with your core message. Go the extra mile to know who exactly this video is for, and you’ll have a strong foundation on which to make decisions throughout the video production process.

What are their most common problems, questions and interests? What do they connect with? Who are their influences? Conduct interviews, ask for feedback, trawl your social media pages to find out who’s connecting with your brand and ask them questions. Go beyond just finding out their general age, gender and location.

If not, it’s time to do some audience research. If that’s the case then articulate it here. You may already have a firm understanding of who your audience is, what they like, and how they think. Use the SMART methodology to create your objectives-i.e., identify goals that are:Ī successful video knows who it’s speaking to. Why are you making it? What do you want from it? Who’s the audience, and what will they gain from it? Like any other type of content, a video needs a goal from the very beginning to guide the project and measure whether or not it’s a success. What are your objectives? via īefore you even begin planning, you need to define the objectives behind this video. You’ll notice this is the longest phase of the video production process for the simple reason that good preplanning will ensure your video is a success. You’ll figure out what you’re going to produce, who you’ll be producing for, what resources you’ll need to get the video made and how long the production period will be. Essentially, pre-production is where you will map out the plan for your video. The first phase in the process is pre-production. Let’s walk through the process step by step.

The video production process consists of 3 main steps: pre-production, which is the planning stage for mapping out your strategy and script for the video, production is the phase in which the video is shot, and finally post-production, which involves editing the video, adding music and other effects. With that said, let’s walk through the steps of video production and get you on your way to bringing your own videos to life. And if you can work out how to produce videos for your business in an effective, sustainable way, you will reap the benefits a long time. Video is the most engaging type of content people consume these days. Video production can be a laborious process, but the payoff is definitely worth it.

Film and video production